Estimated reading time: 4 minutes
Reports of Black Friday's effects on the retail sector hit the news this past week. The holiday consumer event, which launched in Canada in 2008, functions as a vehicle for Canadian retailers to compete with US retailers by discouraging cross border shopping.
Niagara retailers for years, felt the effects of Black Friday shopping as well as, cross border shopping the more than most. Local retailers and municipalities even established a “One Less Trip Campaign” to discourage residents from making the relatively short 30 minute drive to major U.S. retail centres in Niagara Falls, New York and Buffalo, New York.
This year with the Black Friday tradition wholly established in Canada and the addition of a low loonie, Niagara retailers have the opportunity to capture unprecedented sales figures.